Startup Resources: Distribution

Help users find your startup through marketing, viral marketing, advertising, email, SEO, PR, and sales. See the "Data & Distribution" chapter in Part I, Products for more info.

  1. Word of Mouth
  2. Advertising
  3. Public Relations, Media, Blogs
  4. Email marketing
  5. Search Engine Optimization
  6. Social Media
  7. Communities
  8. Inbound Marketing
  9. Sales
  10. Further Reading

These startup resources are based on the book Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams by Yevgeniy Brikman. These resources are a work in a progress. They are also open source, so you can add your contributions by submitting a pull request to the Hello, Startup GitHub Repository. To see how these resources fit into the bigger picture, check out the The Startup Checklist, which is a comprehensive collection of everything you need to do to launch a startup.

Public Relations, Media, Blogs

Spread your message via TV, news, radio, blogs, celebrities, influencers, and so on.


JustReachOut

https://justreachout.io/

Find journalists. Perfect your pitch. Reach out and get press.


Buzzsumo

http://buzzsumo.com/

Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.


Hey.Press

https://www.hey.press/

Find relevant journalists. For free.


Pressfarm

https://press.farm/

Find journalists to write about your startup. We'll give you their twitter and bio for free (get all 867 emails for just $9).






Promotehour

http://www.promotehour.com/

A free list of 130+ places to promote a startup. The list also has few important metrics like brief description, traffic opportunity, & cost of submission.


Places To Post Your Startup

https://github.com/mmccaff/PlacesToPostYourStartup

An open source collection of places where you can post your startup to get beta users.





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Kickstarter Lesson #74: Help Them First

http://stonemaiergames.com/kickstarter-lesson-74-help-them-first/

This is part of the Stonemaier Games series of posts on how to run a successful Kickstarter campaign for board games, but the advice in these posts applies to almost all marketing efforts, so it's well worth reading for everybody.


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Kickstarter Lesson #43: Press Releases

http://stonemaiergames.com/kickstarter-lesson-43-press-releases/

This is part of the Stonemaier Games series of posts on how to run a successful Kickstarter campaign for board games, but the advice in these posts applies to almost all marketing efforts, so it's well worth reading for everybody.


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Kickstarter Lesson #5: Connecting with Bloggers

http://stonemaiergames.com/kickstarter-lesson-5-connecting-with-bloggers/

This is part of the Stonemaier Games series of posts on how to run a successful Kickstarter campaign for board games, but the advice in these posts applies to almost all marketing efforts, so it's well worth reading for everybody.









Further Reading

Made to Stick: Why Some Ideas Survive and Others Die

http://www.amazon.com/dp/product/1400064287?ref=hello-startup-20

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.


Crossing the Chasm

http://www.amazon.com/dp/0060517123?ref=hello-startup-20

A marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.


Purple Cow

http://www.amazon.com/dp/1591843170?ref=hello-startup-20

Transform Your Business by Being Remarkable, by Seth Godin.


Permission Marketing

http://www.amazon.com/dp/0684856360?ref=hello-startup-20

Turning Strangers into Friends and Friends into Customers, by Seth Godin.


Confessions of an Advertising Man

http://www.amazon.com/dp/190491537X?ref=hello-startup-20

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.


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Peter Thiel’s CS183: Startup - Class 9 Notes

http://blakemasters.com/post/22405055017/peter-thiels-cs183-startup-class-9-notes-essay

Distribution is something of a catchall term. It essentially refers to how you get a product out to consumers. More generally, it can refer to how you spread the message about your company.



Fiverr

https://www.fiverr.com/

Fiverr: The marketplace for creative & professional services


Guide to sales and marketing for startups

http://startupsheartcustomers.com/

The guide to sales and marketing for technical startup people.